At Keel and Long, we use our combined experience of nearly 20 years to help you reach your financial goals. We specialize in portfolio management, 401k plan services, and financial planning in general. Most of our competitors are broker-dealers; however, we’re licensed to cut out the middleman. This means our clients save money on unnecessary costs, and our clients are always our first priority. When you’re ready, contact us soon to get started! 

Folks in the business of finance know all too well how the Covid-19 pandemic has affected markets. Dimensional reports on this subject well; volatility went up so much since there was so much to learn about the new virus. Because of this, investors attempted to interpret markets in the future. When news about Covid was positive, prices would increase. But when news was negative, prices would plummet. 

You might be thinking, why didn’t everyone sell since everything has been so uncertain? Well, no one can sell if no one is willing to buy. Market prices constantly adjust in order to balance the number of shares people want to sell with the number of shares people want to buy. 

Early in the pandemic in 2020, financial markets didn’t understand how Covid would affect the economy – because it was impossible to predict. The news was bad, buyers demanded higher expected returns as compensation for higher risk, and therefore prices dropped by about one-third. This high level of volatility is rare. Expected returns go up when risk rises. 

Though it’s impossible to predict market trends, we can certainly help you plan for your financial future. Schedule a free consultation with us at Keel and Long today!